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A Unique PerspectiveBlog
Let’s talk about the Nike ad
Nike is no stranger to politics. With 54 years of brand experience in its back pocket, Nike has demonstrated, again and again, that the line between brand and politics is a hard one to define. Just weeks after Donald Trump’s inauguration, Nike released “Equality,” an...
Digital Marketing Trends Of 2018
Rethinking Digital Marketing in 2018 In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. But 2018 has shaped up to be the year that businesses move away...
Recycling Paint To Help Those In Need
Rony Delgarde is a man with an enormous heart that leads and equally large organization. He is the founder of Global Paint for Charity, a non-profit organization that takes unwanted paint from businesses and individuals, and provides it to those in need. After coming...
The Uber Of Fitness
Mike Prosnick will not be stopped! In fact, it’s doubtful he’ll ever even slow down. Mike’s unwavering passion for his business and his clients was clear from the moment we began our conversation with the JAM. Fitness founder. JUST ABOUT ME Fitness (JAM. Fitness) is...
Sharks Help Save Elephants – Nathan Coleman
Nathan Coleman is the epitome of a strategist. His experience in the professional industry shaped him into a well-versed entrepreneur. The drive to become his own boss was always at the back of his mind, even as he jumped from one endeavor to the next. Ultimately,...
Long-Term Advice From a Short Distance Runner.
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The secret to growing your startup with digital marketing and a small budget
Several of our startup clients have ambitious goals for growth, but aren’t able to put enough focus on marketing due to limited time, money, and resources. These factors stand in the way of increased exposure for countless new businesses. There’s no denying that...
5 Facebook Techniques That Will Guarantee Your Ad Campaign’s Success
In this guide: 1. USE ADVANCED LOCATION TARGETING 2. IMPLEMENT SMART A/B TESTING 3. USE THE FACEBOOK PIXEL 4. RUN ADS IN PRECISE TIME FRAMES 5. SELL THE SOLUTION NOT THE PRODUCT Making effective Facebook ads is no easy task. At any given...
How This Year’s Digital NewFronts Presentations may impact your business…
2017 is a big year for Digital NewFronts. NewFronts, run by the IAB, are an annual series of events and presentations from digital media companies featuring pitches aimed at both video content creators and advertisers. During this year’s May event series, 32 separate...
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