Mike Prosnick will not be stopped!
In fact, it’s doubtful he’ll ever even slow down. Mike’s unwavering passion for his business and his clients was clear from the moment we began our conversation with the JAM. Fitness founder.
JUST ABOUT ME Fitness (JAM. Fitness) is an innovative gym in Alpharetta, Georgia that allows its members 24/7 access to digital personal trainers and custom workout programs. The company was founded in 2014 by Mike Prosnick and is now the home gym for over 400 members. Before founding JAM Fitness, Mike had already started and sold several successful software companies. Mike’s experience with fitness based technology is a major reason why JAM. Fitness has the potential to become the “Uber of fitness”. (Just one of the many bold declarations Mike made during our interview).
Our talk with Mike was inspiring. We were excited to run out of his office and share his passion for life and business with the world. We think you’ll also be inspired by the passionate words shared by Alpharetta’s industry disrupting entrepreneur.
I figured out the future of fitness. I knew that everything in the industry was moving toward small group training, but I could already see the challenges. As a personal trainer, I believed in the 1on1 PT model, but I also knew it was too expensive for most people. The answer was simple. People needed guidance, without the barriers of class times or expense. They needed to be empowered to act as their own trainers -24/7.
I went home to my beautiful wife and said ‘Hey, I found out what I want to be when I grow up.’ I showed her my business plan and she said go for it. Just About Me Fitness was born. Since I jumped off that cliff I’ve been evolving JAM.Fitness, and it has not stopped.
I connected with two partners that I knew from previous businesses, and they urged me to explore IT development. Together we created the software platform JAMWORKOUT TrainerOnDemand. They developed the techie stuff, and I put it into practice in the club, boots on the ground. This meant we could learn quickly what worked and what didn’t, right here where it really matters, in the club. When it breaks; we fix. It breaks; we fix. It breaks again; we fix again, instead of doing it like big corporate would and just shoving it down your throat until it breaks, and everyone is screwed. We are the essence of a lean start up. Before long, we grew tired of other companies not being able to fix so quickly. So, we built our own agnostic heart rate monitor. We’ve built our own programs for our bands. We decided to become comprehensive.
Our club is unlike anything currently out there. Ours is not a typical circuit. It’s not about just going in a circle. You can do whatever you want to in here: traditional, functional, HIIT. We’ve made workouts personalized within a group setting, the camaraderie without the competition.