Pinnacle View delivers three main services:
1- Social media advertising and management
2- Website design and development
3- Strategy consulting
Our teams are lean, dedicated, and innovative. We partner with clients to ensure that our digital marketing solutions are effective and sustainable. Before founding Pinnacle View, Anthony and Daniel – the co-founders – executed marketing and strategy projects for companies including Delta Air Lines, Estee´Lauder, and The PGA. Our industry leading digital marketing tactics are always focused on creating measurable business growth.
The Pinnacle View team loves to work with businesses of all sizes and industries. Our teams are currently serving clients from a broad spectrum of industries such as: hospitality (hotels and cruise ships), consumer goods, personal training, pet care, spas and many more. The Pinnacle View leadership is keen on assigning your company the experienced and talented resources that best fit your needs.
Social Media Advertising
In today’s world, it’s a given that every business must be present online. B2C companies, in particular, are constantly looking to capture the attention of their customers. For most businesses, social media is the most cost-effective channel for reaching their market. Pinnacle View’s social media advertising services focus on putting brands in front of the right audiences with compelling messages. Regardless of the industry, any business can use social media to increase brand awareness and better connect with their market.
For Pinnacle View, a sound strategy is at the core of all social media advertising. We don’t just create your ads and hope they perform well. We focus on creating entire campaigns that share a common style, theme, message, objective, and positively reflect your brand identity. We then implement rapid testing and assess the results from multiple variables so that we can identify what will drive the highest conversion rates and engagement for your business.
If we are to list out the process, it would look something like this:
1- Client interview and brand voice discovery
2- Digital asset creation and collection
3- Initial Strategy Creation
4- Rapid ad testing
5- Client review and budget readjustment
6- Creating larger campaigns with necessary landing pages
7- Measuring conversion results and pivoting to readjust
8- Continuous monitoring and improvement
There are multiple ways of measuring ad performance and success.
For example, imagine a spa business attempting to get more clients through social media. Our team may run a promotional offer that focusing on measuring how many people who claimed the offer converted into additional revenue for the spa. In a different scenario, the same spa may open a new location and look to build brand awareness. The success of our ad campaigns would most likely be measured based on impressions and ad recall lift.
This can depend on the marketing objective and the size of the campaign. Our team focuses on doing a rapid testing phase first. We use this phase to get a better understanding of what works best for the target audience. The testing phase can be as short as one week or as long as one month, depending on the scale of the project. Once the testing phase is complete, we typically have enough insights to invest in advertising campaigns and immediately see positive results.
The client has the final say in determining the budget allocated for advertising campaigns. Our teams have seen businesses spend as little as $350 a month or as high as $10,000+ a month on social media advertising. Regardless, we will always partner with clients to assess their goals and recommend a budget.
Website Design & Development
We know that the functionality and design of a website are dependent on the industry of the business and purpose of the site. Not every business needs a flashy new website, but businesses should consider redesigning their website if they realize the site has high bounce rates, slow load times, poor conversion rates, and ineffective SEO. Having a website with these issues will most likely hurt your business’s brand perception and revenue.
What goes into website design and development? Does Pinnacle View set up the servers and purchase the domain names also?
There are multiple steps involved in building a high-quality website. Our team likes to tailor the website to the exact needs of the client. How many steps go into the process depends on the client interaction with our team. We love to give our clients the full flexibility to be hands-on or hands-off in the creation of their site.
Typically the web development process looks something like this:
1- Assessment phase
2- Client interview for understanding of objectives and brand identity
3- Domain name search and server provider comparison based on fit
4- Rough outline of UI/UX
4- Client review
5- Domain name and server purchase
6- Initial build
7- Digital asset collection and creation
8- Client review
9- Website text persuasion writing
10- Linking pages and buttons
11- Adding complex tools as needed
13- Client review
14- Final polishingg
15- Setting up analytics tools and webmaster tools
16- Client walk through and comments
17- Final edits
19- Internal client testing
20- Launch of new site
The Pinnacle View team doesn’t force fit the client’s web development needs to a single platform. We work across multiple platforms to build our sites. Typically request are most appropriate for building through WordPress.
We understand the importance of a website to a business so our teams work hard to deliver your website as soon as possible. The time it takes to design and develop a website solely depends on the complexity requested from the client. Simple websites can be completed in as little as 4 to 6 weeks, while more complex websites can extend over a few months of work.
My business already has a website, can Pinnacle View redesign it or does it have to start from scratch?
It is up to the business to decide whether to build a new site or remodel the existing one. The Pinnacle View team will asses the existing website, domain name, servers, and SEO then recommend what is the best course of action.
There aren’t any specific goals that come standard with a strategy project. The goals are derived directly from the client’s needs. Goals can be increasing sales, decreasing costs and expenses, re-branding and re-positioning in the market, increasing operational efficiency, or reducing complexity. What ever the client needs, Pinnacle View delivers.
No, Pinnacle View’s consulting division approaches strategy projects with a more holistic point of view. Strategy projects can have plenty of other elements beyond the scope of digital marketing. That being said, Pinnacle View’s digital marketing expertise provides an added benefit in consulting projects.
Unfortunately, Pinnacle View does not offer strategy consulting services to every single industry. Our leadership team has delivered strategy consulting work to a broad array of industries such as, communications & media, airlines, pharmaceuticals, beauty and luxury goods, logistics & manufacturing, and many more. That being said, our leadership team interviews every potential client and assesses whether or not Pinnacle View has the know how and can deliver the needed work.
Every business faces different obstacles and has different needs. The isn’t a one size fits all solution. After assessing your goals, we will always provide an estimate of how long your project will take to complete.
Of course! At Pinnacle View, we believe that our teams and clients should take full advantage of the technological ecosystem that surrounds us. We know that taking advantage of superior 3rd party solutions can be more efficient that manual processes or custom building of technology. We recommend the solution most appropriate for your business needs and will offer a team to implement that solution for your business too!